Despite the current crisis, the Green Key has experienced astonishing growth in Denmark in 2020 as 18 new hotels, 4 new hostels, as well as 2 new conference centres, have been awarded the Ecolabel.

This means that the Green Key in Denmark alone has increased the number of labels by 14% in a year, which for the industry, has been characterised by crisis and economic turmoil.

This is not only good news for Green Key as an Ecolabel. It also stands as a testimony of the important role of private initiative in creating a more sustainable world.