According to a survey conducted by Sprout Social almost half of all travelers are ready to pay more for traveling with a brand that has a sustainable profile. This makes a great impact of the way we think of traveling, tourism as well as sustainability.

All the more brands in the travel industry choose to concentrate on sustainably efforts. As one of the world's largest industries, it means that brands and companies are actually able to promote and encourage sustainable changes in the world.

There are many reasons for why the businesses are focusing more on sustainability efforts. One of the most important ones is undoubtedly the increased sustainability demands made by consumers and travelers. Consumers worldwide expect their favorite brands to act as sustainably as possible. The consumers are looking for ways in which they can help improve the negative impact our consumption has on the  world. Thus, this influences their decisions on what to buy, where to go and who they are buying from. Currently, not only tourists are interested in sustainable alternatives. An increasing number of business travelers  are also interest and even demands sustainable measures for example conferences and fairs.

Read more about encouraging sustainability efforts in the tourism industry