Airline focuses on sustainability in their latest campaign
According to KLM's sustainability study, people from the Nordic countries prefers to travel sustainably but many don't know about the airlines sustainability efforts. That is the reason behind KLM's new sustainability campaign.
KLM has for several years been appointed the title of the world's most sustainable airline and sustainability has for long been in their focus. The airlines yearly sustainability study showed that travelers from the Nordic countries are well aware of the environmental impact of flying and many prefers to travel more sustainably. However, the study also showed that there are only few who knows how airlines works with sustainability or how it is possible to book "green tickets".
KLM has therefore now launched a new campaign where they go behind the scenes of their sustainability work and in six short videos explain how the airline works with sustainability in their entire value chain. The campaign runs in the Nordic countries until 23rd September.